Word of mouth marketing has been around long before the dawn of recent electronic communications, and long before the Internet. It is therefore amazing to see that up till today, the two concepts are now being seen as mutually exclusive and not complementary to each other.
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What is Word-of-Mouth Marketing?
This type of marketing is often also referred to as Word of Mouth Advertising, which entails the process of positively encouraging and influencing an organic word of mouth marketing discussion about a product, brand, resource, or even a specific corporate message or even event. It is then left as much as your employees, clients or customers to spread the news and supporter the core message. A more widely used phrase for this, is to refer to it as viral marketing.
It is famous that it comes with the pros of being positively embraced if reaching an intended market. It does however have its cons if the message is unclear and has an intended bias to some certain group, whether racial, cultural, sexist, religious, rich, poor and so forth
Online marketing on the other hand needs little intro as we are being bombarded with it everyday via websites, social media and other digital media platforms. In more formal conditions it is about capturing and increasing the customer experience at crucial points. It is also about building a relationship plus continuously adapting across different channels in order to reach specific customers.
So how is the synergy between Word of Mouth Marketing and Online Marketing?
The answer is undoubtedly with affiliate marketing which is about selling or promoting someone else’s goods and services and then getting paid for it. This can be either physical goods via Amazon or say digital goods via online marketing platforms such as ClickBank. The affiliate simply searches for a product that has high external or personal appeal, then promotes that product or service and gets rewarded in certain form or other.
In many instances, businesses encourage their workers to inform close friends or families about new choices and will issue discount vouchers and so forth The employees in turn will be incentivised depending as per the level of engagement. In this case, the marketing will most likely be Word of Mouth, but essentially the employee now acts as an “affiliate marketer” for the corporation.
Online marketing has the potential to make people huge money irrespective of the very variations mentioned earlier i. e. competition, gender, social standing etc . It offers a very low barrier to entry and a multitude of companies to affiliate marketer with. Another advantage is the global, achieve so you are certainly not restricted to only marketing in your local or country geographical zone.