Exactly what does all this SEO jargon mean.
Maybe you have been left scratching your head, questioning
what the Search Engine Optimizers SEO’s or Gurus
are talking about.
You are not the only one.
There are so many terms used on the Internet which you
almost need a degree just to understand what the experts
I thought you might like to end up being enlightened on some of the
more commonly used terms.
I have divided my SEO Dictionary into two sections,
Search Engine and Web site related terms
The More common Search Engine terms include,
Protocol. This is the formula used by Search Engines
that determines how any web page will certainly rank in the search
Sightless Traffic. Usually lesser quality visitors a Web site
gained by misleading offers or search engine Spam.
Clustering. This is where a Search Engine lists more than two
pages for the one Web site for any one search query.
CPA. The Cost Per Action. One Action may be to deliver
one visitor to your site and the associated costings.
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The Cost For each Click.
CPM. Cost per 1, 000 impressions. Sending 1, 000 visitors
to your site via Banner or advert views.
CTR. Click Through Ratio. Equates to say, for each 100
Email you send out, you may have 2 people make a positive
choice to visit your site, make a purchase etc …
Entry or Gateway Page. A web web page, specially designed
to attract Internet traffic from search engines, then it directs
these people to another Web site.
EPV. Earnings Per Customer. Usually calculated as an average.
Filtration system Words. Words such as; is, feel, an, for, do, was as well as the.
Words that search engines consider unimportant as keywords.
Note, this is dissimilar to email filters used by ISP’s.
Hit. One single request (visitor) made to your Web site server.